KAZIMIR MALEVICH
(1879 1935)

World famous Russian (born in Kiev, Ukraine in Polish family)
Theoretician of Suprematism
and Avant-Garde Artist, Graphic Artist, Designer

 

The History of the Perfume bottle of the "SEVERNY EAU DE COLOGNE" (eau de cologne SEVERNY)
(Moscow, Imperial Russia / Soviet Russia, RSFSR / Soviet Union, USSR / Russian Federation)
 

General information:

Design of the Bottle for Eau de cologne "Severny" ("Northern" or "North" in English, "Nord" in French, "EISBäR" in German)  was created by KAZIMIR MALEVICH in 1910 for the Partnership BROCARD & Co. Perfume Company (Moscow, Imperial Russia) by Order of Alexander Brocard, son of Henry Brocard, founder of the Company. Also Malevich was created Advertisement for cologne "Severny", which was first published in early autumn of 1911 in general Moscow's newspapers.

This cologne "Severny" was produced from 1911 till the middle of 1990's (1996 ?) at:
-
Partnership Brocard & Co. Perfume Company (Moscow, Russian Empire): 1911 - till Russian Socialist Revolution in October 1917;
- The State Soap-Perfume Factory # 5 (former Brocard & Co.,Moscow, Soviet Russia / RSFSR): 1918 1922;
- NOVAYA ZARYA Perfume Factory (former Brocard & Co., Moscow, Soviet Union / USSR): 1922
1991;
- NOVAYA ZARYA Perfume Factory (former Brocard & Co., Moscow, Russian Federation / Russia): 1991 middle of 1990s (1996 ?)

The original Malevich-designed crystal perfume bottle with craquelure for "Severny" was produced from 1911 till approx. 1922-1925 and this kind of the bottle has never been exhibited outside Russia. Estimated to date, Malevich's bottles with craquelure have survived several copies.
It is an extremely rare Art Object and has very high historical and cultural value.


* * *


ORIGINAL FROSTED CRYSTAL BOTTLE WITH CRAQUELURE (crac
ks on glass)
with 1st VERSION OF THE POLAR BEAR, 1911-1917.
Partnership BROCARD & Co., Perfume Company, Moscow, Russian Empire

   

Original version of the Bottle / flacon with craquelure, 1911-1917. Original design by Kazimir Malevich. Unique bottle with elements of the label, preserved to the present (10/22/2018). (Private Collection, USA).
 

   

   

   

 
Photos published by Master Page, October 3, 2018
 

Description:

Name of the artist and year of creation: Original Design of the bottle by Kazimir Malevich, c. 1910

Date of production: 1911-1917

Perfume manufacturer: Partnership Brocard & Co., Moscow, Russian Empire

Bottle manufacturer: Nikolsko-Bakhmetev's Crystal Plant of Prince A.D. Obolensky, Penza Province, Russian Empire

Production Manager, Technologist, Glass Artist: Adele Yakobson

Bottle Type: Commercial

Material: Frosted Crackle Crystal

Dimensions: 7.375 inches High (approx. 19.5 centimeters)

Marks on the bottle: No

Description of the objects: The Crackle Crystal bottle look like an iceberg with a Polar Bear on the top. Glass ground-in stopper is covered by glass cap like a figure of a Polar (White, Northern) Bear standing on the top of ice block. There are elements of Label

Description of all markings and signatures on the Label: Marks in Russian (Cyrillic) on attached Label (the text from Top to Bottom):

- Coat of arms of the Russian Empire
-
"Severny"
- eau-de-cologne;
- Partnership Brocard & Co.
- Moscow


* * *


Advertisement for SEVERNY Eau De Cologne by
Kazimir Malevich for Print Media, Poster and Postcard, 1911 - 1917

The basic idea of Malevich's Advertisement published in early autumn of 1911 in major Moscow's Newspapers is a Polar Bear standing on the ice block, which was seen the sun with radiating rays on a black square that embodies the Arctic night. At the bottom there are initials of the Artist: on the left - the letter "K", on the right - the letter "M"... And only in 1915 there will be a first version of the famous "Black Square" painting.

  Kazimir Malevich. Advertisement (1911) for "Severny Eau De Cologne"
in Moscow's Newspapers, 1911.
There are  initials "K" (in the lower Left corner of the black square) and "M" (in the lower Right corner of the black square).

Source: leksandra Shatskikh. "BOTTLING A DREAM. A COLOGNE BOTTLE BY MALEVICH". ARTKHRONIKA magazine, #5-6, page 109, Moscow, Russia, Autumn-Winter 2008.
Published on 43info.com on March 25, 2015.

Translated Text from Russian into English:
Partnership Brocard & Co.
Moscow
News!

Northern Cologne
Strong and refreshing

* * *

Kazimir Mayevich's advertisement for "Severny Eau De Cologne" was published in the autumn of 1911 in several Moscow newspapers: "Rossiyskie Vedomosti", "Moskovsky Listok", "Utro Rossii", "Golos Moskvy" and others.

Below is an Malevich's Advertisement published in the newspaper "Moskovsky Listok", No. 233, Page 5, Tuesday, October 11, 1911
and No. 245, Page 4, Tuesday, October 25, 1911.

 
Source in Russian: State Public Historical Library of Russia, Moscow, Russia.
Published on 43info.com on August 5, 2021.

* * *
 

Kazimir Malevich. Color Advertising Poster
for the Severny Eau De Cologne, 1911.
Chromolithograph. Size: 106 sm x 62 sm (41.7 inches x 24.4 inches).
Partnership Brocard & Co. Published by Partnership Typo-Lithography of I.M. Mashistov, Moscow, Russian Empire. 1911 - 1917.
There are "KM" initials in the oval in the lower left corner of the black square.
Source in Russian: Russian State Library , Moscow, Russia.
Published on 43info.com on February 22, 2020.

Translated Text from Russian into English:
Partnership Brocard & Co.
Northern Cologne
Strong and refreshing
Partnership Typo-Lithography of I.M. Mashistov Moscow.

This Poster had been presented at the exhibition "City extravaganza. Russian poster of the late 19th - early 20th century". Russian State Library, Ivanovo Hall. Moscow. Russian Federation. February 28 - June 28, 2020.
Source in Russian: https://www.rsl.ru
 

* * *
 


Postcard with Kazimir Malevich's Color Advertisement for the Severny Eau De Cologne, Partnership Brocard & Co. Published by Typo-Lithography of I.M. Mashistov Partnership, Moscow, Russian Empire, 1911-1917.
Photo by MASTER PAGE / Private Collection, USA. Published on 43info.com on January 14, 2020.

Translated Text from Russian into English:
Northern Cologne
Partnership Brocard & Co.
On Back Side: Partnership Typo-Lithography of I.M. Mashistov, Moscow
 

* * *


Advertisements for SEVERNY Eau De Cologne in Print Mass Media in 1911 1917.

Advertising Flyer of Brocard & Co. for cologne "Severny" in French and Russian (Pre-revolution era, 1911-1917. Print House of Mrs. E.I. Pichugina, Moscow, Imperial Russia).


Private Collection, USA. August 2021,
This image was previously posted on 43info.com on December 2015. Source in Russian:
http://freetop.ru
 

Translated Text from Russian into English:
Partnership Brocard & Co.
Moscow
Northern Cologne
The originality of the package, a block of ice, on the surface of which there is a polar bear, makes it clear to everyone that its property is refreshing.
It is indispensable against headaches (migraines) on hot summer days, etc.
 

* * *


"Severny eau de cologne" Advertisement
in the "Ogonyo
k" Magazine, Saturday, December 3 (16), No. 49, 1911 and Saturday, December 17 (30), No. 51, 1911.
Photo by MASTER PAGE / Private Collection, USA. Published on 43info.com on February 22, 2020.

Translated Text from Russian into English:
News!
Northern Cologne
Strong and refreshing
Partnership Brocard & Co.
St. Petersburg, Nevsky, 30.
The price of a bottle is 2 rubles 75 kopecks.

Label's Text in French:
Eau de cologne "Northern"
Brocard & Co.
Moscow
 

* * *
 

Left Photo: Front cover of the Brocard & Co. Partnership's brochure "The Calendar for 1912". Moscow, Russian Empire.
Right Photo: Advertisement of the "Severny eau de cologne" on the Right page and Calendar for August 1912 on the Left page.

     

Translated Text of Advertisement from Russian into English:
Partnership Brocard & Co.
!!! News !!!
"Northern Cologne"
The original decanter.
Refreshing cologne of the highest quality.
Published on 43info.com on July 29, 2018. Source in Russian: www.avito.ru

* * *

 

  Fragment of the "Severny eau de cologne" Advertisement
allegedly from the brochure "Plans of Moscow Theaters 1911-1912".

Translated Text from Russian into English: Refreshing "Northern Cologne" by Partnership Brocard & Co. (Eau de Cologne du Nord - in French).
Crystal decanter in the form of a block of ice with a bear on a cork. Bottle ... 2 rubles 75 kopecks.

Published on 43info.com on October 23, 2018. Source in Russian: deskgram.net

* * *

 

"Severny eau de cologne" Advertisement
in the "Rodina" Magazine, #47, Cover Page, Publication by A.A.
Kaspari, Russian Empire, 1912.

Full Size of Advertisement: 5 inches H x 1.75" inches W (12.5 cm H x 4.5 cm W). Size of drawn bottle: 3 inches H x 1.5 inches W).

Translated Text from Russian into English:
News!
Northern Cologne
Strong and refreshing
Partnership Brocard & Co.
St. Petersburg, Nevsky, 30.
The price of a bottle is 2 rubles 75 kopecks.
The actual size of the bottle is 8 times bigger than the real picture.

Label's Text in French:
Eau de cologne "Northern"
Brocard & Co.
Moscow

Photo by MASTER PAGE / Private Collection, USA. Published on 43info.com on January 14, 2020.
 

* * *


Left Photo: Front cover of the Brocard & Co. brochure "Plans of Moscow Theaters 1913 - 1914".
Right Photo: Advertisement's fragment of the "Severny eau de cologne"

 

Translated Text from Russian into English: Refreshing "Northern Cologne" by Partnership Brocard & Co. (Eau de Cologne du Nord).
Crystal decanter in the form of a block of ice with a bear on a cork. Bottle ... 2 rubles 75 kopecks.

Published on 43info.com on April 2018. Source in Russian: www.meshok.ru


* * *


Left Photo: Front Cover Page of Price List (Preyskurant) brochure with internal Calendar for 1915 of the Perfume Production by Brocard & Co. Partnership. Size  of the brochure is approx. 14 centimeters High x 6.5 centimeters Wide.
Printed by Typo-Lithography of I.M. Mashistov Partnership. Moscow, Russian Empire, 1914.

Right Photo: Color Advertisement of the "Severny eau de cologne" on outside Back Cover Page.

  

Translated Text of Advertisement from Russian into English:
"News"
Northern Cologne
Refreshing
The highest quality.

Label's Text in French:
Eau de cologne "Northern"
Brocard & Co.
Moscow


Published on 43info.com on July 1, 2021. Source in Russian: www.meshok.ru
 

* * *
 

FROSTED CRYSTAL BOTTLE WITH CRAQUELURE (cracks on glass),
with 1st VERSION OF THE POLAR BEAR, TeZHe (TeGe), 1921-1925.

The State Soap-Perfume Factory # 5 (ex-Brocard & Co.), Moscow, Soviet Russia / RSFSR) / NOVAYA ZARYA Perfume Factory, Moscow, Soviet Union / USSR (ex-Brocard & Co.)

   
Photos by Master Page. 02/25/15

Original version of the Bottle / flacon with
craquelure and Logo of "TeZHe" (2 letters in Cyrillic mean "" - "") on the bottom of the base, 1921-1922 - middle of 1920's (?). Original design by Kazimir Malevich. Extremely rare bottle! (Private Collection, USA).


   


Photos by Master Page. 02/25/15


Description:

Name of the artist and year of creation: Original Design of the bottle by Kazimir Malevich, c. 1910

Date of production: 1921/1922 - 1925

Perfume manufacturer: State Soap-Perfume Factory No. 5 / "Novaya Zarya" Perfume Factory (former Brocard & Co.), Moscow, Soviet Russia / Soviet Union / USSR

Bottle manufacturer: "Krasny Gigant" Glass Plant (former Nikolsko-Bakhmetev's Crystal Plant of Prince A.D. Obolensky), Penza Province, Soviet Russia / Soviet Union / USSR

Production Manager, Technologist, Glass Artist: Adele Yakobson

Bottle Type: Commercial

Material: Frosted Crackle Crystal

Dimensions: 7.375 inches High (approx. 19.5 centimeters)

Marks on the bottle: Convex Logo "TeZHe" on the bottom base

Description of the objects: The Crackle Crystal bottle look like an iceberg with a Polar Bear on the top. Glass ground-in stopper is covered by glass cap like a figure of a Polar (White, Northern) Bear standing on the top of ice block. Bottle / flacon with craquelure and convex Logo of "TeZHe" (or "TeGe". 2 letters in Cyrillic mean "" - ""/Trest "Zhirkost'") on the bottom base.


 Logo of the State Trest ZHIRKOST - "TeZHe", 1920's
 

 Logo of the State Perfume Factory "Novaya Zarya" (former Brocard & Co.),
Moscow, R.S.F.S.R / Soviet Russia
, ca. 1922
Published on 43info.com on July 10, 2021. Source in Russian: www.meshok.ru
 

* * *


Historical information:

The beginning of the 20th century was a time of great discoveries and bold attempts to reach the North Pole. A huge role in this played the Americans Frederick Cook and Robert Peary in 19081909. All over the world there was euphoria.

Cover image from booklet, "At the Pole with Cook and Peary," 1909. The Ohio State University Archives, Frederick A. Cook Society Collection, RG 56.17, image #9_50
Source: http://beyondpenguins.ehe.osu.edu/issue/polar-explorers/who-got-there-first-the-north-pole-controversies




In 1910 (?), Alexander Brocard, the owner of Brocard & Co. Perfume Company ordered to Malevich the drawing of packing and Advertisement for "Severny eau de cologne". Malevich needed money then he yet wasn't the known author of suprematist compositions. After the artist developed the bottle sketch, it gave all the drawings to Adele Yakovlevna Yakobson (1876-1942). She was responsible for manufacturing techniques of bottles at Nikolsko-Bakhmetev's Crystal Plant of Prince A.D. Obolensky (Penza Province).

Adele Yakovlevna Yakobson, ca 1900`s.
Archive of the Museum of Glass and Crystal. Nikolsk City. Russia.

Source in Russian: https://zen.yandex.ru
Published on 43info.com on 01.31.2021


Eau de cologne "Severny" was very popular, it was produced for 85 years, since 1911 till the middle of the 1990s.

Presumably, due to the Civil War in Russia (1917 - 1922), the production of "Severny" cologne could be partially or completely suspended during this period.

These were original Malevich-designed "Severny" bottles with craquelure which used until 1922-1925. Presumably, in the first years of Soviet power, bottles from the reserves of the Tsarist era were used and they were marked with soviet logo TeZHe on bottom of a bottle base.

In the period after 1925 and until the end of the production of cologne "Severny" in 1996, the perfume factory "Novaya Zarya" (former Brocard & Co.) made significant design changes in the appearance of the bottle.

See the full story in the article by Dr. Aleksandra Shatskikh "BOTTLING A DREAM. A COLOGNE BOTTLE BY MALEVICH", ARTKHRONIKA magazine, #5-6, pages 100-110, Moscow, Russia, Autumn-Winter 2008. Read here >>>
 

* * *
 

Changes of the Polar Bear for crystal bottles with craquelure:

 
Left: 1st Original Version (1911 - approx. 1922-1925). Center and Right: Two versions approx. after 1925 - presumably until 1956, when TeZHe would be abolished.
Photos by Master Page. 05/27/21


* * *


VLADIMIR ROSSINSKY (18741919), Russian Artist. "Calendar of Muscovite for 1914" - Purchase". The publication of Brocard and Co. Perfume company, Russian Empire. This illustration is for the month of September.
Young lady at the window Brocard & Co. perfume shop. Right on the bottom shelf depicted like cologne bottles "Severny"


Source in Russian: http://www.domarchive.ru/gallery/rossinsky/6437

 

* * *


Exhibitions:

Similar bottle (latest version, middle 1970`s) at the "PRICELESS AND ANTIQUE CRYSTAL" exhibition presented by The State Vladimir-Suzdal Museum-Reserve / Maltsovs' Crystal Museum". Russia. July 23, 2020 January 18, 2021.
Source in Russian: Text and Video (timer: 0:00 - 0:58): https://trc33.ru/

 

Similar bottle (original version with craquelure and "TeZHe" logo) at the "BEHIND THE LINE OF THE MUSEUM CODE" ("Za strokoy muzeynogo shifra") exhibition presented by NIZHNIY NOVGOROD STATE MUSEUM OF HISTORY AND ARCHITECTURE, Nizhniy Novgorod, Russia. October 15, 2019 - Middle of January, 2020.


Source in Russian:
https://zen.yandex.ru/
Published on 43info.com on 01/27/20


Similar bottle (original version with craquelure and "TeZHe" logo) at the "TAIMYR. GENIUS PLACES" ("Taimyr. Geniy mesta") exhibition presented by ALL-RUSSIAN DECORATIVE ART MUSEUM, Moscow, Russia. February, 27 - May 12, 2019.
Source in Russian: https://smotrim.ru

 

Similar bottle (latest version) at the "FRENCH PERFUMERS IN THE LATE XIX EARLY XX CENTURY" exhibition presented by The Moscow State Integrated Art and Historical Architectural and Natural Landscape Museum-Reserve, The Mirror Hall of the Theater School in the Museum-Estate "Lyublino". Moscow, Russia. September 05, 2018 March 31, 2019.
Source in Russian: www.mgomz.ru


The 1st Official display of an extremely rare similar ORIGINAL VERSION of the bottle with craquelure and "TeZHe" logo (c. beginning of 1920's) and 9 latest bottles of 1950's - 1990's at the "KAZIMIR MALEVICH. NOT ONLY "BLACK SQUARE" exhibition dedicated to the life and work of the Artist. Presented by Museum and Exhibition Center "WORKER AND KOLKHOZ WOMAN" ("RABOCHIY I KOLKHOZNITSA", VDNKh). Curator: Dr. Aleksandra Shatskikh. Moscow, Russia. November 24, 2017 February 25, 2018.
Sources: https://old.vdnh.ru/ http://sputnikimages.com/
 


Similar Original Bottle with craquelure and TeZHe logo (c. beginning 1920's)
Source in Russian: finparty.ru
 


Dr. Aleksandra Shatskikh (left) and Ivonna Malevich, President of the Kazimir Malevich Foundation
Source in Russian: finparty.ru
 

Additional sources about the "KAZIMIR MALEVICH. NOT ONLY "BLACK SQUARE" Exhibition:

Information in English:
International Perfume Bottle Association (IPBA), News Release (eNews), #127. November, 2017. USA (posted 11/04/17)
 

Video in Russian:
CHANNEL 1 - Russian TV-Channel:
https://www.1tv.ru
(Timer 2:13 - 2:31)

Website of the IZVESTIYA Russian Newspaper, Moscow:
https://iz.ru

 

Audio in Russian:
"Kommersant" Newspaper (Moscow) and "-FM" Radio:
https://www.kommersant.ru


* * *


Similar bottle (latest version) at the "
Flakony s vůní parfémů" exhibition at Muzeum Vyškovska, Czech Republic.
July 17 September 18, 2016.
(Source: http://www.muzeum-vyskovska.cz)
 

Similar bottle (original version with craquelure and "TeZHe" logo) from Dmitry Fedoseyev's collection at the "HELLO FROM SAMARA!" exhibition presented by MUSEUM "CHILDREN'S ART GALLERY", Samara City, Russia (http://www.russianmuseums.info/M1062). April 22 - June 19, 2016.
 

Similar bottle (latest version) at the "PERFUME BOTTLES IN ART HISTORY". The OLFACTORY Elfde-Liniestraat Hasselt. Traveling exhibition in Hasselt, Belgium. September 19-20, 22, 2014.
(Source: www.theolfactory.org/en/olfactory-art-exhibitions/36-perfum-bottles-in-art-history)
 

Similar bottle (latest version) at the "PACKAGING DESIGN. MADE IN RUSSIA" exhibition presented by Moscow Museum of Design. Museum and Exhibition Center "RABOCHIY I KOLKHOZNITSA", Moscow, Russia. June 18 August18, 2013.
(Source in Russian: http://moscowalk.ru/svao/ostankinskiy/vystavki/packaging-design.html)
 

Similar bottle (latest version) at the "PACKAGING DESIGN. MADE IN RUSSIA" exhibition presented by MOSCOW MUSEUM OF DESIGN. Central Exhibition Hall "MANEZH", Moscow, Russia. April 19 June 2, 2013.

  Marina Loshak, Director of the PUSHKIN STATE MUSEUM OF FINE ARTS, Moscow, Russia (former Art Director of the Central Exhibition Hall "MANEZH", Moscow, Russia) with similar perfume bottle SEVERNY of 1970's 1990"s releases.
Photo of April June 2013.
Source in Russian: https://alexandrovdesign.wordpress.com/
 

Similar bottles were displayed at The faces of the old collection: From the collection of Sergey Grigoryants exhibition at the TSARITSYNO State Museum-Reserve, Moscow, Russia.  November 10, 2012 March 10, 2013.



Bottles from Sergey Grigoryants' collection.
Source in Russian: www.antique-salon.ru


Similar bottle was displayed at Perfumer friend of Art: Collection of Henry Brocard exhibition at the PUSHKIN STATE MUSEUM OF FINE ARTS, Moscow, Russia, December 3, 2008 February 8, 2009. Also the copy of Advertisement (originally printed in 1911) designed by Kazimir Malevich for this Cologne was displayed at this exhibition also.
Source in Russian www.kommersant.ru


Similar bottle
(
1950's releases) was displayed at the IINTERNATIONAL WOLRD FAIR in Brussels, Belgium, 1958.
Eau de cologne SEVERNY by NOVAYA ZARYA Perfume Factory received Grand Prix award.

"Triumph of the Factory at the International Exhibition in Brussels. Gold medal awarded to the perfume "Krasnaya Moskva", Grand Prix received "Kamenny tsvetok", "Chyorny larets", eau de cologne "Severny".

Advertising Flyer of the NOVAYA ZARYA Perfume Factory
Source in Russian: http://2.bp.blogspot.com/

 

* * *


Museums
:

Virtual Museum of the International Perfume Bottle Association (IPBA), USA, since August 1, 2017. >>>
 

Perfume Museum in Barcelona, Spain.
Similar bottle of 1950's 1963 releases in the permanent exposition.


Source in Russian: Club of Perfume Fans, Novosibirsk, Russia. http://parfum.0pk.ru/viewtopic.php?id=294

 

Perfume Museum in Saint Petersburg, Russia >>>
Similar bottle in the permanent exposition.

 Elina Arsenyeva, Owner of the Perfume Museum in St. Petersburg, Russia,
with Perfume Bottle of "Severny" of 1970's 1990's releases
Source in Russian: www.parfmuzey.ru

* * *


Literature:

In English:
Karl Schl
ögel, Translated in English by Jessica Spengler. THE SCENT OF EMPIRES: CHANEL 5 AND RED MOSCOW, the Chapter "Not only the Black Square. Malevich's Perfume Bottle" (Pages 158 - 163). 220 pages. Polity Press. May 2021. ISBN: 978-1509546596. Read preview here >>> or here >>>

Karl Schlögel born in 1948, studied philosophy, sociology, Eastern European history and Slavonic studies at the Freie Universität Berlin, in Moscow and Leningrad. Until 2013 he was Professor of Eastern European History at the European University Viadrina in Frankfurt am Oder. He is the author of numerous highly acclaimed monographs and the winner of the Leipzig Book Fair Prize for non-fiction in 2018 for his most recent work. 

Reviews and Announcements: The Guardian (by Stuart Jeffries, 05/19/2021, UK); New York Post (by Rachelle Bergstein, 06/19/2021, USA);
Deutsche Welle (DW in Russian, 05/05/2021, GERMANY);
International Perfume Bottle Association (IPBA), News Release #171, 07/01/2021 and "Book review", USA.

 

The 1st published detailed information on the ORIGINAL Kazimir Malevich-designed perfume bottle with craquelure with photos of the bottle and Malevich's Advertisement ("Polar Bear on the Black Square") for SEVERNY eau de cologne in Print Media of the United States and Europe (excluding Russia):
The Article "From Russia with Love: How a single bear conquered scent industry for nearly a century - the artistic brilliance of Kazimir Malevich". Adopted from the article "Bottling a Dream. A cologne bottle by Malevich" written by Dr. Aleksandra Shatskikh for
ARTKHRONIKA magazine in 2008; and from website 43info.com, submitted by Felix and Marina Segal.
PERFUME BOTTLE QUARTERLY (PBQ) Magazine, pages 20-23, Winter 2019. Editor-in-Chief: Don Orban. (This Magazine is a publication of the International Perfume Bottle Association). Read here >>> or here >>>


This Article was awarded 2nd Place by the Federation of Historical Bottle Collectors (FOHBC) in the category "2019 Best Research/Information Article" on August 2, 2019 in Augusta, Georgia, USA. Read here >>>
 

Catalogue KAZIMIR MALEVICH. MORE THAN THE "BLACK SQUARE" of the Exhibiton "KAZIMIR MALEVICH. NOT ONLY BLACK SQUARE" in Museum and Exhibition Center "WORKER AND KOLKHOZ WOMAN" ("RABOCHIY I KOLKHOZNITSA", VDNKh). November 24, 2017 February 25, 2018.
Curator: Dr. Aleksandra Shatskikh
. Editors: Ekaterina Allenova, Den McGarr. Pages 116119. Text in English and Russian. JSC "VDNKh" and Art Guide, Ltd., Moscow, Russia, 2017. ISBN: 9785905110900.
 

Dr. Aleksandra Shatskikh, Translated in English by Marian Schwartz. BLACK SQUARE. MALEVICH AND THE ORIGIN SUPREMATISM, Page 94. Yale University Press. November 2012. ISBN: 9780300140897.

  Dr. Aleksandra Shatskikh
 Source in Russian:
ruspekh.ru

Aleksandra Semyonovna Shatskikh the Soviet and Russian Art Critic, the Historian of Art. Researcher of the Russian Avant-garde, Specialist in Kazimir Malevich and Marc Chagall. She dated Malevich's painting "Black square", reconstructed a "fevralizm" and the only not left issue of the magazine "Supremus" (1917). Publisher, originator and commentator of the first 5-volume collected works of Kazimir Malevich (1995 2004).

She graduated from Office of History of art of Department of History of the Lomonosov's Moscow State University  as Art Critic.
In 1987 she defended the dissertation on a rank of the Candidate of Art Criticism. Since the same year the research associate of sector of the fine arts of the State institute of Art Studies. Doctor of Art Criticism.
She conducted a course at Maryland University (1998) and a course of Modern Russian Art at the Texas university (2002).

Dr. Aleksandra Shatskikh with bottle of 1950's release.
Private Photo, October 31, 2014. Master Page.

 

Andrei Nakov. KAZIMIR MALEVICH: PAINTING THE ABSOLUTE. 4 volumes. Lund Humphries, London, 2010
 

Dr. Aleksandra Shatskikh. "BOTTLING A DREAM. A COLOGNE BOTTLE BY MALEVICH", ARTKHRONIKA magazine, Autumn-Winter Edition, pages 100-110, Moscow, Russia, 2008. Read here >>> or here >>>
 

Dr. Aleksandra Shatskikh. "PACKAGING A DREAM", Translation of "UPAKOVKA MECHTY" article, ARTKHRONIKA magazine, #5-6, pages 154-156, Moscow, Russia, 2002. Read here >>>
 

Veniamin Kozharinov. RUSSIAN PERFUMERY 19th and EARLY 20th CENTURIES. Page 32, 34-35. "Sovetskiy Sport" Publishing House, Moscow, 1998. ISBN: 5-85009-465-2. Read here >>>



In Russian:
Karl Shlyogel'. Trlanslation from German by Ella Vengerova. "AROMAT IMPERIY. "CHANEL
5 i "KRASNAYA MOSKVA" EPIZOD RUSSKO-FRANTSUZSKOY ISTORII. "TEXT" Publishing House. Seriya "Kollektsiya". Moscow, Russia, 2021. ISBN: 978-5-7516-1677-9.
 

Sergey Popkov. Catalogue of Russian Vintage Perfume and Cosmetic Bottles and Containers (eBook), Pages 61, 153, 259-260. Rostov-on-Don, Russia, 2019. Read here >>>
 

Kazimir Malevich. "CHYORNY KVADRAT. O SEBE", Pages 12-15. Editor - M. Tereshina. EKSMO Publishing House. Moscow, Russia, 2015. ISBN: 978-5-699-83282-8. Read preview here >>>
 

Koleva, Marina Svyatoslavovna. "SOVETSKIY STIL'. PARFYUMERIYA I KOSMETIKA", Pages 31 and 45. OLMA Media Grupp. Moscow, Russia, 2014. ISBN: 978-5-373-05784-4. Read preview here >>>
 

Dr. Aleksandra Shatskikh. KAZIMIR MALEVICH AND obshchestvo SUPREMUS, Page 74. Tri kvadrata Publishing House, Moscow, 2009. ISBN: 978-5-94607-120-8.
 

A.A. Savinov. Catalog for the COLLECTION OF HENRY BROCARD" exhibition at the PUSHKIN STATE MUSEUM OF FINE ARTS on December 3, 2008 February 8, 2009, Page 22, Note 43. "Lingva F" Publishing House, Moscow, Russia, 2008. 1,000 copies.
 

Irina Vakar. "GREAT NAMES. KAZIMIR MALEVICH. From collection of the TRETIYAKOV STATE GALLERY". #14, Page 25. UniPress SK Publishing House. Moscow, 2007.
 

Vladimir Fyodorovich Runge. "ISTORIYA DIZAYNA, NAUKI I TEKHNIKI". Book 1, Pages 220 and 233. Moscow, "Arkhitektura-C" Publishing House, 2006. ISBN: 5-9647-0090-X. Read preview here >>>
 

Veniamin Vyacheslavovich Kozharinov. RUSSIAN PERFUMERY. ILLUSTRATED HISTORY. Series: Unknown Russia. Private collection. "All Russia" Publishing House. 232 pages. 2005.
 

Dr. Aleksandra Shatskikh. "UPAKOVKA MECHTY 2", ARTKHRONIKA magazine, #2, Pages 44-45, Moscow, Russia, 2004. Read here >>>
 

Dr. Aleksandra Shatskikh. "UPAKOVKA MECHTY", ARTKHRONIKA magazine, #5-6, Pages 46-54,
Moscow, Russia, 2002.
Read preview here >>> or here >>>

 

Ivan Vasilievich Klyun. "MOY PUT' V ISKUSSTVE" ("MY WAY IN ART" ), Editor Andrey Sarab'yanov.. "Russian Avantgarde" ("RA") Publishing House. Moscow, Russia, 1999. ISBN: 5-85164-052-9.
 

Veniamin Vyacheslavovich Kozharinov. RUSSKAYA PARFYUMERIYA 19 i NACHALA 20 VEKOV. Page 32, 34-35. "Sovetskiy Sport" Publishing House, Moscow, 1998. ISBN: 5-85009-465-2. Read here >>>
 

PARFYUMERIYA. KATALOG tualetnogo myla i parfyumerno-kosmeticheskikh tovarov. Ministerstvo lyogkoy i pischevoy promyslennosti CCCP. Glavnoye Upravlenie parfyumerno-kosmeticheskoy i efirno-maslichnoy promyshlennosti. Design: A.G. Krylova, L.V. Yanovsky, Photos: D.N. Baltermants, Editors: K.A. Lukin, B.I. Aleksandrov. Soyuzpichepromreklama. "Goznak" Publishing House. Moscow, 1953.


Source in Russian: www.meshok.ru

 

In French:
Andrei Nakov. The four-volume KAZIMIR MALEWICH, LE PEINTRE ABSOLU. Thalia édition. Paris, April 2007.
 

Andrei Nakov. KAZIMIR MALEWICZ: Catalogue raisonné, Éditions Adam Biro. Paris, June 2002.


 

In German:
Karl Schlögel. DER DUFT DER IMPERIEN: CHANEL 5 UND ROTES MOSKAU. "Nicht nur das Schwarze Quadrat: Malewitschs Flakon", (Seite 181). 224 Seiten. Carl Hanser Verlag GmbH & Co., München, Deutschland. Februar 2020. ISBN: 9783446267442.
 

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Additional Information Resources:

In English:
Announcement of the book by the German Historian Karl Schlögel THE SCENT OF EMPIRES: CHANEL 5 AND RED MOSCOW in the eNews Release #171 of the International Perfume Bottle Association (IPBA). July 1, 2021. USA. Read here >>>
 

Sergey Borisov. FAMOUS ARTISTS AS PERFUME BOTTLE AND PACKAGING DESIGNERS. Website Fragrantica.com , February 1, 2018
 

Anna Popova. 5 SURPRISING SIDE GIG WORKS MADE BY TOP RUSSIAN AVANT-GARDE ARTISTS. Website Russia Beyond (Rbth.com). December 20, 2017
 

International Perfume Bottle Association (IPBA), USA, News Release (eNews), #110. Article "Faces of the IPBA". August 1, 2016. USA
 

Jillian Steinhauer. KAZIMIR MALEVICH'S LITTLE-KNOWN PERFUME BOTTLE. Website Hyperallergic.com , July 17, 2014
 

Radio the VOICE OF RUSSIA. "Black Square: key work of the 20th century". 02/21/2014
 

Ameiia Groom. TOMORROW YOU WILL NOT RECOGNISE US. Website Ameliagroom.com , February 2014
 

Hollister Hovey. LOVE (POTION) ON THE ROCK. Website Hollisterhovey.blogspot.com , December 18, 2008



In Russian:
Alexander Grishin. MYSHONOK TOLSTOGO: BOL'SHIE TVORTSY I MALEN'KIE TVOREN'ITSA. Online Magazine "Arzamas", partner material of The Jewish Museum and Tolerance Center, Moscow, Russia, May 27, 2021. Read here >>>
 

Victoriya Wlasova. STEKLYANNY FLAKON MALEVICHA: ODEKOLON SEVERNY. Website Fragrantica.ru , September 7, 2018
 

Aleksandra Shatskikh. FLAKON MALEVICHA. UPAKOVKA MECHTY. Reprint of articles on Website ArtGuide.com , Russia. 12/06/2017
Read here >>>

 

Oksana Zaytseva. MALEVICH, MEDVED', LYOD ILI NEVEROYATNAYA ISTORIYA SOZDANIYA ODEKOLONA "SEVERNY" article.
Website Kiz.ru zhurnala "Krasota i zdorovie", Moscow, Russia, 08/22/2017.
Read here >>>

 

Sergey Leontiev. GENIAL'NY SHIRPOTREB article. NOVAYA SOTSIAL'NAYA GAZETA, #29, August 10, 2017, Penza City, Russia. Also re-published on website PenzaTrend.ru on 08/10/2017
 

"31 Channel", MEDIA CENTER Information Company, Chelyabinsk, Russia, 09/30/2013
(Source in Russian: http://31tv.ru/novosti/31175)
 

RTVi Russian TV Channel. MEGAPOLIS: "History of Russian and Soviet Package", Moscow, Russia, 05/24/2013
(Video source in Russian: http://www.youtube.com/watch?v=YGYcAxZ6mk4 , Timer: 2:20 - 2:45)
 

Tatiana Pelipeiko. TAK SEYCHAS BOL'SHE NE KOLLEKTSIONIRUYUT, Blog of ECHO OF MOSCOW Radio, Moscow, Russia, 12/03/2012
(Source in Russian: https://echo.msk.ru/blog/tatiana_pelipeiko/974848-echo/ )
 

Lecture by Dr. Aleksandra Shatskikh. ABOUT THE BIRTH OF "BLACK SQUIRE, Business School RMA, Moscow, Russia, 08/29/2012
(Video source in Russian: http://www.youtube.com/watch?v=5hrdgCV2qNk , Timer: 6:50 - 8:55)
 

ISKUSSTVO NE PAKHNET. KOMMERSANT Newspaper, Moscow, Russia, 12/04/2008
(Source in Russian: www.kommersant.ru)

 

In German:
Alla B. Chukanova. BROKAR & Cie IN MOSKAU, 1864-1917 UND KASIMIR MALEVICH (1878-1935).
Pressglas-Korrespondenz, November 2020. Stand 27.12.2020, PK 2020/13. Verlag:
Siegmar Geiselberger >>>
(Source in German and Russian: https://pressglas-korrespondenz.de)
 

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LATEST VERSIONS OF BOTTLES (1950's - 1990's)
Bottles without craquellure

 

The difference between the surfaces of bottles in 1911 - appox. 1925 with craquelure (Left) and pressed glass bottles in 1950's - 1990's with convex lines that simulate cracks (Right):


Photos by Master Page. 05/27/21
 

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VERSION OF MIDDLE 1950's 1963:
Pressed Glass Bottle of the middle of the 20th Century (1950's) with perfume liquid and
like Polar Bear standing on a top of ice block. Marks on this Label are for 1950's - 1963 releases. (Private Collection).


Photos by Parfumka-shop.com.ua.
2013


Photos by Master Page. 2014

 

Description of all markings and signatures on the Label of the 2nd Half of 1950's 1963 releases:

Marks in Russian (Cyrillic) on attached Label (from Top to Bottom):

- Cologne;
- Logo of the NOVAYA ZARYA Perfume Factory (Moscow, Soviet Union / USSR);
- SEVERNY (this is name of the Eau de Cologne, it means the NORTHERN in English);
- Moskva (Moscow, in English);
- There is no Date of release.

 


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VERSION OF 1978:
Pressed Glass Bottle of the May 1978 with perfume liquid,
plastic screwed cap and the Oval foil Label. Marks and "Sign of the Quality of USSR" on this Label are for 1978 release. (Private Collection).






Photos by Master Page. 2013

 

Description of all markings and signatures on the Oval shape foil Label of 1978 release:

Marks in Russian (Cyrillic) on attached Label (from Top to Bottom):

- Cologne;
- Logo of the NOVYA ZARYA Perfume Factory (Moscow, Soviet Union);
- GOST 17236-71 (this is number of the State Standard);
- SEVERNY (this is name of the Eau de Cologne, it means The NOTHERN in English);
State Sign of Quality of the USSR;
- GR. A (it means Group A);
- Moskva (Moscow, in English);
V 78 g. on the left side of this label. It means the Date of production: May 1978
 

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Changes of the Polar Bear for pressed glass bottles in 1950's - 1990's:


From Left to Right: 2nd half of 1950's - beginning 1960's;  middle 1960's;  1970's - 1980's;  beginning 1990's (last version)

Photos by Master Page. 05/27/21
 

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Some additional information about Labels:

The 1st Soviet Label after 1922 till middle of 1950's:

Gold Label
Source in Russian: Victoriya Wlasowa /  https://www.fragrantica.ru/
Published on 43info.com on 01/27/20
 

Silver Label (there is some loss of the label)
Photo by Master Page. 04/02/15

Marks in Russian (Cyrillic) on attached Label (from Top to Bottom):

- EAU DE COLOGNE;
- TeZHe - Logo TeZHe - MOSCOW;
- SEVERNY


There was the Label on Crackle Glass Bottle with marks in German and TeZHe Logo (ending of 1920's (?)). Here is a description of all marks in German on this Label (from Top to Bottom):



- EAU DE COLOGNE
- TEJE - TeZHe Logo - MOSKAU (from Left to Right)
- EISB
äR
-
90
 

Soviet Labels after 1956:

  Labels with Dates of releases of 1962 (Left) and 1963 (Right):

 
 

  Label of 1964 release:



NOVAYA ZARYA Perfume Factory changed the figural label to OVAL SHAPE since 1965 (?) and produced it till middle of 1990's.


Label of 1967 release: Oval shape and Logo of "Novaya Zarya":

Label of 1967 release


Label of II 93 (February 1993) release

Marks in Russian (Cyrillic) on attached Label (from Top to Bottom):

- Cologne;
- Logo of the NOVYA ZARYA Perfume Factory (Moscow, Soviet Union);
- GOST 17236-71 (this is number of the State Standard);
- SEVERNY (this is name of the Eau de Cologne, it means The NOTHERN in English);
II 93 g. It means the Date of production: February 1993
- GR. A (it means Group A);
- Moskva (Moscow, in English);
 

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ADDITIONAL HISTORICAL PHOTOS AND ADVERTISEMENTS

One of the TeZHe Stores, Soviet Union, 1938.
"Severny" Bottle in the center of the counter.


Sources in Russian: www.casual-info.ru
 

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The great Russian ballerina Maya Plisetskaya in the Store of cosmetics and perfumes, London, 1963.
Emphasis is placed on the vials with the Soviet cologne "Severny" ("Northern") in the London store... By itself, a bottle - is a work of art. Author of the bottle - then still a little-unknown Russian Artist Kazimir Malevich.


Published on 43info.com in December 2015. Source in Russian: https://vk.com
 

* * *
 

Daugavpils city, the Latvian Soviet Socialist Republic, 1976.
The Sale person hold a bottle of cologne "Severny".


Published on 43info.com on July 1, 2021.
Source in Russian: https://www.9111.ru , author - Eduard R., Voronezh City, Russian Federation
 

* * *
 

Advertising of "Severny" cologne (#029) in the Catalogue of V/O "SouzChimExport" (State Export Organization), Soviet Union/USSR, 2nd half of 1960's - 1970's.


Published on 43info.com on September 1, 2021.
Courtesy Alexander Zhiloch
kin, Russian Federation / Online Blog "Advertising and Trade in the USSR" in Russian
 

* * *


Advertisement in German from "The Consultant" Magazine, German Democratic Republic (GDR) / East Germany, 1985 - "Severny" eau de cologne is in center of this Advertisement.

Reklame aus der DDR ( Deuthsch Demokratischen Republik) Fachzeitschrift "Der Fachberater" 1985 - eau de cologne "Nördlich".


Source in German: https://www.seeteufelchen.info/r23-rußland-parfum/
 

* * *
 

Advertising brochure of the Import-Export company KALISCHEWSKY GMBH (Germany) with information about cologne "Severny" in German and Russian. End of 1970's - beginning 1980's.

 
Published on 43info.com on July 10, 2021. Source: Private Photo.


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K. Malevich. "Black Square". 1915 (1st Version)                                                Modern Interpretation of Advertisement for eau de cologne "Severny" (Master Page, 12/23/14)

 

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Contact: FELIX SEGAL, Information Researcher
We are welcome any proposals for promotions and exhibitions of Malevich's perfume bottle for eau de cologne "Severny".


e-mail:
Lagis89@yahoo.com
 


* * *
 

This Information Project is opened on OCTOBER 3, 2013 and maintained by
MASTER PAGE - Russian-American Advertising, Media and Information Services
,
New York, USA

Last Update: October 3, 2021

MASTER PAGE is a Member of International Perfume Bottle Association (IPBA)
 

Report bug, mistake or additional information to e-mail: Lagis89@yahoo.com